Use of Visuals and Digital Presentations At Trial – Pricing Out Small Firm/Solo Litigators?

Juries in this media age expect to see visuals and digital presentations at trial. Is this expectation giving big firms with significant litigation budgets an advantage at trial? Is it pricing small firms and solo litigators out of all but the smallest cases?

This week I chaired a meeting of the Civil Litigation Section of the San Diego North County Bar Association (www.bansdc.org). The presenter was with a consulting firm that assists trial attorneys with visual presentations. As he demonstrated various multi-media presentations and animations, the implication was that today’s juries — and even judges — expect digital visuals at trial.

The questions posed by the audience, mostly small firm litigators, centered on cost. Sure, the demos were nifty, effective animations, but how much do they cost?

The rise of technology – computers, cheap software, connected notebooks and tablets, smart phones, and now social media – has leveled the playing field. Today small firms and solo practitioners can compete with big firms like never before.

The one caveat is in this area of visual presentations at trial. Big firms, well-heeled clients and big litigation budgets still hold the edge. Larger firms can afford IT personnel to do the work, or their clients can afford to hire the costly consultants to do it for them. They can put on a better TV show at trial. This presents a problem for smaller firms and clients with limited resources. It also gives larger firms a marketing edge. If a firm can offer its IT expertise to prepare effective trial visuals, that firm surely has an edge in marketing significant cases.

With this one exception, smaller firms and solos are generally becoming more competitive. What are their options? They can simply choose to try cases like they did 10-15 years ago, without the bells and whistles. But that could get risky with today’s juries. Or, they can hire the same consultants the big firms do. Finally, they can purchase trial presentation software, invest the time to learn it, or hire a paralegal to learn it. But these solutions increase overhead and decrease the bottom line.

There are no easy answers. Will smaller firms and solos continue to be squeezed in bigger cases by large firms, well-heeled clients and ample budgets? It will require creative thinking by small firms/solos and newer cost-effective solutions from vendors to counter this big firm competitive edge.


California State Courts Complicit in Civil Discovery Abuses.

In the idealized world of self-executing civil discovery, disputes should be rare. They should be worked out by reasonable counsel without the courts. But that is not the world of aggressive modern day business litigation. Discovery is not just a means to secure information and narrow issues. For some litigants, it has become a strategic tool to delay cases, frustrate opponents and drive up costs. Civil litigators publicly decry these abuses, but candidly acknowledge them as, increasingly, a regular part of civil practice. And through no fault of their own, California state courts are becoming complicit in these discovery abuses.

Due to overcrowded civil calendars, discovery motions are being calendared months out. This substantially delays resolution of discovery disputes. In San Diego, where I have a business litigation practice, discovery motions are being calendared as much as three months out by civil departments. In California, cases are supposed to be tried within one year. Summary judgment motions require 75 days’ notice. So, a three month delay in resolving a dispute over a document request is significant. And such delays lead to tactically-driven discovery abuses.

The calculation is clear and, in a tactical sense, compelling. If delaying a deposition for several months will disrupt the opponent’s discovery plan and trial preparation, why not file a motion for protective order? Or object and force a motion? In significant cases, even the risk of discovery sanctions may not discourage such actions. The cold calculation is clear: what’s a few thousand dollars in sanctions and some harsh words from a judge if one can significantly disrupt an opponent’s case? Cynical, yes. Improper, yes. Unethical, maybe. Is this the custom and practice of most trial lawyers? No. But, effective as a tactic? Most likely, yes.

The solution? Obviously, more judges and more civil trial departments. But, come on, is that going to happen any time soon? Other possible solutions – give more calendar priority to discovery motions, decrease the statutory notice for such motions, streamline briefing requirements or set up separate civil departments to expeditiously address only discovery motions.

Until something is done to expedite discovery motions heard in California courts, those same courts will remain complicit, though innocently so, in the very discovery abuses they are supposed to guard against.

I welcome your comments.


Westlaw & Kindle – An Easy Way To Keep Current.

My litigation practice subscribes to Westlaw, and recently upgraded to WestlawNext. I particularly like the California Update feature which summarizes new California cases and legislative updates on a daily basis. These updates are not only available online, they are also sent daily to my email account and, in turn, to my Blackberry. But, in the past, I have gotten bogged down actually reading new cases as they appear in the update. I would either print them and stuff them into my briefcase for later reading, or convert them to .pdf and move them to a “Stuff to Read” file on my laptop. Either way, the files grew and often times the cases went unread as I moved on to other things. For me, and I suspect for many others, the best way not to read something is to stick it into a file of stuff you plan to read.

But, now, I am keeping up with new case developments using a Kindle with WestlawNext. Cases and other content can be sent directly from WestlawNext to a Kindle. (You can also do it out of Westlaw with an extra step.) It really works great. I send new cases summarized in the California Update directly to my Kindle. I put the Kindle in my briefcase and read new cases over the course of my work day; for example, while waiting in court for a hearing or during a deposition lunch break. And, I take it to the gym and read cases while putting my time in on the stationary bike or elliptical. It’s a simple and very efficient way to keep current. I find that I am now reading new cases shortly after they come out, rather than weeks or months later, or, sometimes, not at all. Give it a try.


Social Media, Attorneys and . . . . Bob Dylan.

I moderated a San Diego North County Bar Association dinner program this last week on attorneys and the rise of social media. Thanks to the North County Bar Association (www.bansdc.org) and President Larry Campitiello (@LarryCampi) for the opportunity. Thanks to panel members Leah Swearingen of Swearingen Communications (@LeahSwearingen), Rosalie Kramm of Kramm Court Reporting (@rosaliekramm) and Heather Rosing of Klinedinst PC (www.klinedinst.com) for a great presentation and lively discussion.

Pre-program conversations with three seasoned (read, older) attorneys struck me. All are fine, well-respected, highly-capable attorneys in the prime of their professional careers handling significant cases.

Attorney #1 described social media as, paraphrasing, Facebook dribble for teenage girls.

Attorney #2 – “This stuff is scary”.

Attorney #3 – “I don’t understand it and don’t have time for it.”

That about says it all for many attorneys and social media. It’s below me. It’s risky. I don’t understand it. It’s not important to my practice.

But, these common impressions are being re-examined, quickly, by smart attorneys. The interconnected world of social media is here to stay and, if approached wisely, presents huge potential for servicing clients, marketing practices and building reputations. Put it this way, when your clients started using emails and cell-phones, didn’t you get an email address and buy a Blackberry? This is, in my view, a no-brainer. And if those attorneys noted above don’t at least make an effort to understand social media, they may soon find those significant cases going to somebody who does.

Bob Dylan wrote “You don’t need a weatherman to know which way the wind blows.”

Good advice.

By the way, Dylan is on Twitter and Facebook.


Attorneys and Social Media

Why do many attorneys readily dismiss social media?

Recently, I wrote that the loss of control and fear of the interconnected may be possible reasons. The world is no longer hierarchical. Plus, it’s “always on. ”

A book I am reading suggests another, more basic reason (that is not necessarily endemic to attorneys.) That is, it is easier to rely upon old lines of thought that serve one well than seek out new ones. In the “The Master Switch” by Tim Wu, the author quotes theorist, Joseph Schumpter:

All knowledge and habit once acquired becomes as firmly rooted in ourselves as a railway embankment in the earth. . . The very nature of fixed habits of thinking, their energy saving function, is founded upon the fact that they have become subconscious, that they yield their results automatically and are proof against criticism and even against contradictions by individual facts.

Put simply – you can’t teach an old dog new tricks. But, what if those “new tricks” – those new lines of thought – are, at best, beneficial and, at worst, dangerous to your livelihood. One must shed off the old and embrace the new. At the very least, one must understand the new before making the decision to reject it.

Tonight I am moderating a San Diego North County Bar Association program on attorneys and the rise of social media: “Tweets from Web 2.0 – The Rise of Social Media and Why Attorneys Cannot Ignore It.” I am interested to hear the questions and comments from the attendees.

I invite your comments on social media and attorneys.


Attorneys and Social Media – The World You Are In!

Attorneys are generally curious, bright, articulate, and unafraid to interact with others. The fast, interconnected world that social media represents should be a natural for them. And a great many attorneys are jumping in. Anything that allows attorneys to work smarter, expand professional reputations, assist clients, and make more money will ultimately be embraced, provided it is ethical.

Why, then, are so many other attorneys reacting so vehemently to the meteoric rise of social media?

Some cite ethical issues. Yet attorneys deal with thorny ethical issues all the time. Some cite the risk of an online presence. But attorneys deal with risk all the time. They litigate serious cases and structure large transactions involving other people’s lives and money. Some say they don’t like the “always on” aspect of social media. But, come on, how many attorneys do you know are afraid to voice an opinion or troll for business over drinks? Most attorneys, by nature or necessity, are always on.

Others dismiss social media as a fad that won’t last. Really? Facebook is helping to oust dictators across the Middle East. The White House posts on Facebook and Twitter. Queen Elizabeth tweets! The “it’s just a fad” argument is not credible.

So what is it? I think that two core things make many attorneys very uncomfortable.

First, social media blurs the lines between one’s personal, public, and professional life. Attorneys operate in a complicated professional world. There are confidences to protect, privileges to defend, relationships to grow, reputations to cultivate. Many attorneys feel that if they embrace social media, they will let the genie out of the bottle. They will lose control over their various lives and the boundaries between them, and this loss of control will somehow hurt them or threaten their livelihoods.

Second, I think many attorneys fear the interconnected, no longer hierarchical, world that social media represents. Gone are the days of sitting in a big office, above the fray. Social media is a world where peers and clients rate attorneys in real time on digital forums viewed by thousands of people. Clients expect immediate responses — not a call back on a land line the next day. Faxing is dead, email is waning and texting is a “new normal”. Potential clients are on line, pre-qualifying attorneys. Existing clients are online finding an alternative when their expectations are not swiftly satisfied. Small firms and solo practitioners compete with mega-firms for big clients and complicated high-end cases. And, attorneys can no longer rely solely upon colleague referrals and a healthy reputation to sustain a practice. Simply put, because of social media, attorneys are increasingly down in the real-time muck with everybody else. And a great many attorneys don’t like this level playing field.

These are legitimate concerns. Many can be addressed with a clear strategy and the appropriate on-line tools.

But, attorneys really don’t have the luxury to choose to be involved in this new interconnected world. We ARE already in it! Attorneys may choose not to embrace it. But, they must recognize its significance. Their future choices will surely have personal, professional, and economical consequences.

I welcome your thoughts on attorneys and social media.


The Shift.

Social media is not something to be ignored by attorneys. It is a big shift, a game-changer, with attendant risks and benefits. It is also another “great equalizer” for small practices competing with bigger firms for work. I invite other practitioners to weigh in on this tectonic shift to social media.

A case in point. A couple of weeks ago, I was talking with a lawyer friend of mine. He is a death-penalty qualified, criminal defense attorney and has been practicing about 30 years. He is a fine lawyer, someone with a wealth of courtroom experience. I would turn to him for my family and friends if the need arose. But he has not been a big embracer of new technologies. In our discussion, he seemed genuinely rattled about the future of his practice. He explained that he had been in court waiting to make an appearance. A young lawyer sat down next to him, pulled out an iPad and started to conduct business, a not-so-uncommon event these days. For my friend, it was a wake-up call, maybe even an epiphany. “How can I compete with that?”, he thought. His comments had undercurrents of real concern and perceived unfairness. Why should he have to adjust to all this new stuff to compete for work this long into his career? While I don’t share his sense of unfairness, I was struck by his great concern that new technologies will hurt his business. It is one thing not to embrace a new technology if you can effectively compete without it. It is another for my friend to feel that not embracing new technologies will hurt his business. If this smart man believes this, it means that something big and structural is happening.

My recent discussions with a marketing consultant reinforced that point. Specifically, it was the difference between our discussions of several years ago and our discussions over the last few months that struck me. The last few years, I had been working for a single client. That gig had ended earlier this year and I was focusing again on generating new cases for my litigation practice. I was talking about that with this consultant. This person is highly qualified, very experienced and very successful. She has assisted many San Diego law practices and professionals. Several years ago, our discussions had been about my stationary, how to create a static website, what business sectors I should focus on, target audiences, whether I should host events, etc. Our recent discussions are completely different. They focus on social media, LinkedIn, Facebook, Twitter, search engine optimization, Google algorithms, digital media, content-spamming, social media protocol, something called The Cluetrain Manifesto, . . All very interesting stuff. Yet, it was not the substance of these discussions that struck me. Rather, it was simply the fact that we are having them. If this highly qualified, very experienced, very successful marketing expert is talking about this stuff, this is the real deal.

For further proof, one need only look around. Large corporations, major news entities, magazines, law firms, even the White House, are all on Facebook and Twitter. Why is that?

There has been a big shift. The rules have changed. Social media is a force to be reckoned with. And attorneys ignore it at their peril. Do you agree? Social media also presents great opportunity. Computers, legal software, emails, cell phones, cable/T1 internet access, online research, websites, smart phones, the shift from paper to digital, texting . . these things are “great equalizers”. Now, smaller firms can compete for bigger and more complex cases that once only went to larger firms with enough bandwidth and personnel. Social media is leveling the playing field even more, offsetting the marketing power of large firms with big budgets. What do you think?

Next time, I’ll comment about perceived ethical dangers of this shift to social media.


Reasonable Royalties under the California Uniform Trade Secrets Act – What does “provable” mean under Civil Code section 3426.3(b)?

California’s Uniform Trade Secrets Act (“CUTSA”), Civil Code sections 3426 et. seq., provides exclusive remedies for misappropriation of trade secrets in California. CUTSA preempts common law claims of trade secret misappropriation and other common law claims, such as conversion, unfair competition and unjust enrichment, based on the same nucleus of facts as the misappropriation claim.

Under CUTSA, a plaintiff may recover damages for the actual loss caused by the misappropriation, and also for the unjust enrichment caused by misappropriation that is not taken into account in computing damages for actual loss. If neither damages nor unjust enrichment caused by misappropriation are “provable”, the court may order payment of a reasonable royalty. A reasonable royalty is a court directed fee imposed upon a defendant for use of a misappropriated trade secret. A reasonable royalty award attempts to measure a hypothetically agreed value of what the defendant wrongfully obtained from the plaintiff. By means of a “suppositious meeting” between the parties, the court calculates what the parties would have agreed to as a fair licensing price at the time that the misappropriation occurred. If willful and malicious misappropriation exists, a plaintiff may also recover exemplary damages in an amount not exceeding twice any award for actual damages and unjust enrichment or awarded royalty.

The “reasonable royalty” remedy is not cumulative to other measures of damage. It is an alternative remedy where other damages are not provable. Where damages are awarded, it is error to also order payment of royalties. CUTSA differs on this point from both the Uniform Trade Secrets Act and federal patent law, neither of which require actual damages and unjust enrichment to be unprovable before a reasonable royalty may be imposed.

Under section 3426.3(b), the statutory precondition for the payment of a reasonable royalty is that neither damages nor unjust enrichment caused by misappropriation are “provable”. The recent case of Ajaxo, Inc. v. E*Trade Financial Corporation (2010) 187 Cal.App.4th 1295 serves to clarify the meaning of the term “provable” under the CUTSA damage provision. The Ajaxo case addresses whether unjust enrichment is “provable” under section 3462.3(b) where legally sufficient evidence of unjust enrichment has been presented to the jury and the jury rejects that evidence as a matter of fact. Or, more simply put, whether “not proven to the jury” is the same as not “provable” under section 3462.3(b).

Earlier cases have generally addressed the “reasonable royalty” remedy where actual losses and unjust enrichment were not provable. It is well-established in these cases that where damages and unjust enrichment cannot be established as a matter of law, the plaintiff may seek a reasonable royalty under section 3462.3(b).

But, the Ajaxo case appears to be the first California case to address the meaning of “provable” where the trier of fact finds that the defendant misappropriated trade secrets and plaintiff presents evidence of actual loss and/or unjust enrichment, but the trier finds, as a matter of fact, that there was no damage. In other words, assuming liability, if the plaintiff presents his damage or unjust enrichment case to a jury and the jury finds no damages, can the plaintiff then seek a reasonable royalty under section 3462.3(b) because actual loss and unjust enrichment were not “provable”. This is not an uncommon circumstance in trade secret misappropriation cases, especially in troubled economic times. A steals a secret formula for a new drink from B. A starts a new business, attempts to utilize the secret formula to manufacture and sell the new drink, fails, makes no money, and shuts down. B sues A for misappropriation of the secret formula, but can’t prove damages or unjust enrichment in part because A made no money from his misappropriation of the secret formula. As such, the Ajaxo case is important for plaintiffs in trade secret misappropriation litigation.

In the Ajaxo case, E*Trade had been found liable in an earlier trial for misappropriating trade secrets from Ajaxo relating to wireless stock trading. At the second trial, Ajaxo put on evidence of unjust enrichment to E*Trade arising from the misappropriation in the amount of $301 million. At the close of plaintiff’s case, E*Trade moved for nonsuit. The trial judge denied that motion, finding there was enough evidence “to go to the jury” on unjust enrichment. E*Trade then presented evidence of considerably smaller losses and its expenses. The trial court instructed the jury that the amount of E*Trade’s unjust enrichment was the value of E*Trade’s benefit that would not have been achieved except for its misappropriation less the amount of E*Trade’s reasonable expenses. The jury found that the value of the benefit conferred upon E*Trade by the misappropriation was $3.99 million and that E*Trade’s reasonable expenses were $6.42 million, resulting in a significant net loss to E*Trade. In other words, because E*Trade had a net loss arising from the misappropriation, Ajaxo recovered no damages. The jury had considered and rejected Ajaxo’s evidence of significant unjust enrichment to E*Trade from the misappropriation.

Following the verdict, Ajaxo asked the trial court to make an award of a reasonable royalty under the section 3462.3(b). E*Trade opposed the request, arguing that both actual losses and unjust enrichment were provable because there was evidence in the record to support either measure of damages. The trial court found that unjust enrichment was provable because the jury found that Ajaxo had proven unjust enrichment damages against E*Trade with no net amount in terms of actual damages, and denied the request for reasonable royalties.

On appeal, Ajaxo argued that unjust enrichment was not provable under section 3462.3(b) because the jury’s verdict showed that E*Trade was not enriched, i.e., there was no award of damages. E*Trade argued that Ajaxo had presented evidence of unjust enrichment to the jury, but the jury had simply chosen not to believe it. In other words, unjust enrichment was “provable” but it had just not been proven. The question posed to the California court of appeal was whether unjust enrichment is provable under section 3426.3(b) where legally sufficient evidence of unjust enrichment is presented to the jury but rejected as a matter of fact. More simply, is “not proven” the same as “not provable”?

The court of appeal in Ajaxo reversed the trial court ruling denying the request for reasonable royalties. The court concluded that where a defendant has not realized a profit or other calculable benefit as a result of his or her misappropriation of trade secrets, unjust enrichment is not provable within the meaning of section 3426.3(b), whether the lack of benefit is determined as a matter of law or as a matter of fact. More simply put, not proven is tantamount to not provable under section 3426.3(b) so as to allow a request for reasonable royalties. The court stated that to hold otherwise would place the risk of loss on the wronged plaintiff, thereby discouraging innovation and potentially encouraging corporate thievery where anticipated profits might be minimal but other valuable but nonmeasurable benefits could accrue.

The lesson of the Ajaxo decision for plaintiffs is simple – be prepared to present a request for an order of reasonable royalties in the event the jury determines that you have not proven unjust enrichment or actual loss. If the jury determine, as a matter of fact, that the defendant has not realized a profit or other calculable benefit as a result of the misappropriation, the plaintiff should request a reasonable royalty under section 3462.3(b), and be prepared to offer evidence to support the request for a royalty to the extent such evidence has not already been admitted. A recent unpublished California court of appeal decision, San Jose Construction Co., v. Foust, 2010 WL 4305047 (2010), hints at the danger of not making a request for royalties where the jury awards no damages for misappropriation. In that CUTSA case, the jury found that defendants had misappropriated plaintiff’s trade secrets but awarded no damages. On appeal, the plaintiff contended that the jury erred by failing to award damages for unjust enrichment. The court of appeal affirmed the judgment, finding that the plaintiff had simply failed to meet its burden. The decision, written by the same judge who wrote the Ajaxo decision, cited the Ajaxo decision in a footnote and noted “In this case, however, plaintiff did not ask the trial court to award reasonable royalties”. While there may very well have been valid reasons why the plaintiff in that case did not seek royalties after its damage case was rejected by the jury, the appellate court seemed to indicate that such a request would have been properly and, possibly, favorably considered by the trial court if it had been made.

On the defense side, needless to say, the defendant must be prepared to meet a request for royalties in the event the jury finds misappropriation but no damages. A defense verdict on damages and unjust enrichment is likely not the end for the defendant in a CUTSA misappropriation action. Rather, under Ajaxo, it is likely just the beginning of a second phase of the trial directed towards determining whether a royalty is proper and what that royalty should be. From the defendant’s perspective, an in limine motion for bifurcation of a request for royalties under Section 3462.3(b) from the case upon actual loss and unjust enrichment might be warranted. Evidence bearing upon issuance of a royalty order and the amount of the royalty may be inadmissible on issues of actual loss and unjust enrichment and the defense may want to keep such evidence, if harmful, away from a jury considering only actual loss and unjust enrichment.


Blog and Disclaimer

This is my new blog site. On this blog, I will write about litigation, the law and the legal business. Hopefully, you will find it interesting and informative. But, first, a disclaimer.

Neither this blog nor anything posted on this blog is intended to create an attorney-client relationship, express or implied, between James D. Crosby, Attorney at Law, and any person or entity viewing this blog. This blog and everything posted on this blog is available for public viewing. Neither this blog nor anything posted on this blog is intended to be an attorney client communication between James D. Crosby, Attorney at Law, and any person or entity viewing this blog. This blog and everything posted on this blog is offered for informational purposes only and should not be considered by any person or entity viewing this blog as advice given by, or a consultation with, James D. Crosby, Attorney at Law. Neither this blog nor anything posted on this blog shall act as a waiver, express or implied, of any past, present or future attorney-client and/or attorney work product privilege. This blog and everything posted on this blog is offered for informational purposes only and should not be considered by any person or entity as a direct solicitation for business by James D. Crosby, Attorney at Law, to any person or entity viewing this blog.

Look for a new and, hopefully, more interesting post soon. Thanks.

James D. Crosby


New Blog.

This is my new blog about law and litigation.


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